Wednesday, 24 March 2010

How did you attract/ address your audience?

One way in which I believe we attacked the audience is through the location. As it is set in a typical block flats it makes the story realistic and life like, giving the sense it could happen to you. The fact that the woods surround the building helps create a scary atmosphere with the darkness and unknown of what could be within the trees.



Another is the fact the protagonist is attractive as it draws people to the posters and trailers as people always notice good looking people, as shallow as it sounds. It may also help with capturing woman’s eyes as it is female orientated with the three girls moving into the flat and the film based around a woman and the power they contain, showing them not to be as weak as they have been stereotyped.

Protagonist (LAURA)

However this should also appeal to men as well, in addition to the male presence shown with the HOODED MAN.

Antagonist (HOODED MAN)

The super imposed images also create a sense of wonder, and a want to continue watching as you can interpret weather you think these scenes are going to happen, or have already happened, therefore making you want to watch and find out the truth. It also creates a different, mysterious vibe as it is unexpected and not something


Certificate 15
Suitable only for 15 years and over.
No one younger than 15 may see a ‘15’ film in a cinema.
No one younger than 15 may rent or buy a ‘15’ rated video work.

Discrimination
The work as a whole must not endorse discriminatory language or behaviour.
Does not contain any

Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.
Does not contain any

Horror
Strong threat and menace are permitted unless sadistic or sexualised.
Contains murder but horror which is acceptable for this certificate.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.
Contains forms of death however not shown in a positive light and with no appeal for any actions to be copied.

Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
Moderately bad language with the use of strong language, however no case of the strongest terms as they not needed.

Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
Does not contain

Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.
Only moderate sexual behaviour if any.

Theme
No theme is prohibited, provided the treatment is appropriate for 15 year olds.
Contents abides by the rules of a 15 year old certificate therefore is not inappropriate for them to see.

Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also
unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.
No gory images or sexual violence, scenes of pain and injury however quickly short lived.

http://www.bbfc.co.uk/downloads/pub/Guidelines/BBFC%20Classification%20Guidelines%202009.pdf

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