Wednesday, 24 March 2010

What kind of media institution might distribute your media product and why?

Production Company
A production company is a company responsible for the development and physical production of new media, performing arts, film, radio or a television program. The company may also be directly responsible for the raising of funding for the production or may do through an intermediary. The production company may be a small company, selling its product to a film studio or presenting it at a theatrical venue, or, in the case of film and television, it may be the studio itself. A co production is a theatrical presentation or film made by more than one company. It is common for actors to form their own production companies so that they can have more control over their own careers.
http://en.wikipedia.org/wiki/Production_company

As our film is being produced by a British company, TCCA and is in association with Kings Langley Production, we will need to get our funding from a number of different sources. We will obviously need our individual money to begin but would not be able to afford the making by ourselves. This means that people must combine to get the product out. This can be done by sponsorship, Film London, the lottery and other funding schemes / opportunities / competitions. The best way of getting our film out there would be taking it to film festivals where hopefully it would be discovered by British distributors or even American.

A film festival is an organised, extended presentation of films in one or more movie theaters or screening venues, usually in a single locality. The films may be of recent date and, depending upon the focus of the individual festival, can include international releases as well as films produced by the organisers' domestic film industry. Sometimes there is a focus on a specific film-maker or genre, or subject matter.
http://en.wikipedia.org/wiki/Film_festival

Film London would be helpful to producing our film as it is the capital's film and media agency. We sustain, promote and develop London as a major international film-making and film cultural capital. This includes all the screen industries based in London - film, television, video, commercials and new interactive media.
http://www.filmlondon.org.uk/content.asp?CategoryID=737



Film London offers three funds in support of screen activity in the capital - the Cultural Film Exhibition Fund, the Outer Boroughs Pilot Fund and the Education 'Hubs' Fund. We also have a Digital Film Archive Fund for projects which encourage public engagement with archive and can demonstrate the public value of film archive material; this may offer funding to film festivals, venues or educational organisations for specific work.

Sposers of Film London include...


‘The Cultural Film Exhibition Fund aims to support a rich film viewing culture for London. The fund has £40,000 for the financial year 2009/10 and will offer grants of £3,000 to £5,000 to screening projects that will reach large audiences through a strong mix of programming and marketing. We want to ensure London audiences have access to high quality viewing experiences which offer them the chance to discover new and unfamiliar non-mainstream film, which engage them more deeply in film culture, and which demonstrate the value and beauty of the medium.

I believe ‘The Cultural Film Exhibition Fund’ would be a good form of funding as it wants to discover new types of cinema. As there is not a great number of British horror films this would be very helpful for our product as with our results from the questionnaire we see that it is a very popular genre among people therefore would connect with a large audience.

Another major funding company is the UK Film Council. They fund script development, film production, short films, film export and distribution, cinemas, film education, culture and archives, festivals and audience support schemes.
http://www.ukfilmcouncil.org.uk/funding


Distribution and exhibition
This is the final stage, where the film is released to cinemas or, occasionally, to DVD, VCD, VHS (though VHS tapes are less common now that more people own DVD players), Blu-Ray, or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits, posters, and other advertising materials are published and the film is advertised.
Film companies usually release a film with a launch party, press releases, interviews with the press, press preview screenings, and film festival screenings. Most films have a website. The film plays at selected cinemas and the DVD typically is released a few months later. The distribution rights for the film and DVD are also usually sold for worldwide distribution. The distributor and the production company share profits.
http://en.wikipedia.org/wiki/Filmmaking#Distribution_and_exhibition


We would want them to distribute our film as it would allow the film to be shown to a number of different people in many different places. Without them the film would not be publicized and possible not shown at all because you need them to put it to the people and produce a large audience. We would take our film to a British film festival where hopefully it would be discovered as a new start for the horror genre in Britain. As there is not a dominant horror genre in the British film industry we would like to think our film could introduce a new range. It would also be creating new actors into the world, yet although may effect the decision to take us on as there is no well know actor therefore not a prepared audience, they may see it as a new beginning and interesting to bring a new performer to the industry.

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